1. Catalog your work
Do this the minute you finish a piece! I would even recommend writing the size on the back before you even start, so you don’t have to go back and do it later.
Google sheets works great for this, so you can access it from your phone. This is my first piece of advice because I didn’t do this for far too long and not only did I have a hard time communicating with potential buyers because of it, but I’ve taken endless days (that I could spend painting) catching up on old pieces.
2. About the photographs
Good photographs of your work are SO important in today's digital age. There are three things that you need to consider:
Lighting: it is worth waiting for good, natural, lighting for your pictures. You want your clients to be able to see the piece in its most beautiful state.
Staging: clients like to see what a piece looks like in a home/at an office/ "in their life" - taking the time to take pictures in a real life setting will do amazing things for your business.
Editing: it is definitely worth investing in photoshop or similar quality editing program for bringing the best light back to your photos (especially in winter when the sun is hard to catch). It is most important, when editing, to stay as true to life as possible. Clients need to see the piece as it is, no filters and no "fixing."
3. Connect with your Clients
Instagram has been my BEST tool while growing my art business. What I find most useful is the ability to show people who I am, what I love, and what a day in my life looks like. In art, you're selling what you make, but also why you make it. No one will purchase things if they don't believe in you first. Authenticity sells.
Pinterest is another great way to connect - you can even pin things from your instagram page to direct traffic back to you that way!
These are a few of my best tips. I will be delving more into each of these things in later posts. Good luck and happy art making!